Peter A Turner Writer and Raconteur

Saturday, November 4, 2017

Press Releases Work!

A few days ago I sent out a press release about my newest book, "Da Nang Damned!" The release was sent to local media, newspapers & radio stations. One a free paper put my release on the front paper!

Now getting published in a small local free paper, certainly isn't the same as the NY Sunday Times, but that's not the point. The point is that press releases work! Especially for an Indie Writer with limited dollars to spend.

Press releases are free! Years ago you had to assembly a press kit. Print it & mail it. No More! Every newspaper, radio, TV station has a web page w/contact info. You put together a press release & zap off it goes.

Press Release are a fast way to publicize your book. Again with emails and blogs getting the word out has never been easier.

Press Releases are a great way to keep your public informed. Win an award, schedule a book sale, get a good review? Send out a press release.

Press Releases can help you develop a relationship with a paper, radio or TV station/personality. The truth is you'll be lucky if you get one or two papers to run your release. But the ones that do need to be cultivated. Send a thank you email. Offer to do an interview. Mail them a book to review,staying in touch with them will pay dividends.

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